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"So far, Senomyx has identified four new umami ingredients that can often be used in small enough amounts to be listed on a food label simply as "artificial flavors." This is a boon to food companies because it eliminates the need to add an unfamiliar, chemical-sounding word to an ingredient list."
Evil. It's frightening to think what will happen to the American waistline once artificial umami joins forces with corn byproducts in a bag of "natural" potato chips.
http://online.wsj.com/public/article/SB119706514515417586-0iRBFpEppZN_pHS9EQD8dxvlTHo_20080107.html?mod=dist_smartbrief
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